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Peter Naylor, a media-industry veteran who has held senior ad-sales roles at NBCUniversal, Snap and Hulu, is leaving Netflix after joining the company in 2022 as it launched its first foray into luring Madison Avenue to support its programs.
“Peter’s enthusiasm, industry knowledge and relationships have been invaluable in getting our advertising business off the ground,” said Amy Reinhard, president of advertising at Netflix. “I want to thank him for all he has done to build our team, grow the business and position Netflix for success.”
Naylor is the second of two senior executives Netflix hired to run its ad-sales efforts to leave the company. He departs as many media companies still seem to be engaged in work for the industry’s annual “upfront,” when U.S. entertainment conglomerates try to sell the bulk of their ad inventory ahead of their next cycles of programming. Netflix and Amazon were believed to have run into some headwinds, as their entry into the market has brought with it a glut of new streaming inventory.
Jeremi Gorman, who previously came aboard Netflix from Snap to manage ad sales operations, left the streamer in October of last year. She was replaced by Reinhard, previously a vice president of studio operations for Netflix.
More to come…
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