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Digital Marketing Impact Report 2023 Presented by Spotify Advertising

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President of Marketing, Disney Entertainment Television

Exec VP of Creative Marketing, Disney Entertainment Television

Exec VP of Marketing and Publicity, Hulu

Head of Marketing, Disney Branded Television and National Geographic Content

Exec VP of Marketing, ABC and Disney Entertainment Television

“We always make it a point to be where our audiences are, to listen to them and to connect with them,” Ryan says of her team that manages hundreds of titles. “For ‘Abbott Elementary,’ we partnered with Scholastic and sponsored book fairs. For ‘The Golden Bachelor,’ we hosted viewing parties at over 200 retirement communities, partnered with USA Pickleball on national tournaments and worked closely with dozens of ‘granfluencers’ on TikTok and Instagram.” Levine has led prominent TV marketing campaigns, driving viewership for tentpoles including “American Born Chinese” and “High School Musical: The Musical: The Series.” Goldman oversees creative strategy for ABC Entertainment, Hulu Creative, Freeform and Onyx Collective; he and his team are focused on using new ways to reach multiplatform audiences. Gruner’s role has expanded from overseeing marketing strategy, paid media, creative, events and social media for Hulu Originals (“The Handmaid’s Tale”) to include brand marketing for the entire Hulu platform. Weir oversees marketing teams for ABC Entertainment, ABC News and Disney Television Studios as well as owned media strategy and synergy across Disney Entertainment Television.



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